Fact Checked by Doctor NameWhat is Fakequity?
Fakequity refers to superficial efforts or gestures made by the cannabis industry to appear inclusive and equitable without enacting meaningful systemic change.
As the legal cannabis market grows, there is an increasing focus on issues like diversity, equity, and justice.
However, some companies engage in “fan equity” – token hires or donations that check a box but fail to address underlying problems.
True equity requires looking at the entire supply chain, financing, policy, and more.
Well-intentioned leaders must move beyond simplistic solutions to partner with impacted communities, understand their needs, and share power.
If not, legalization could compound existing disparities. Thoughtful critics highlight fak-equity to push for substantive reform.
The goal is an equitable industry that reflects comprehensive diversity at all levels.
