What is Loud?
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In cannabis culture, the term “Loud” refers to strains that are exceptionally pungent and strong-smelling.
The loud moniker denotes flavors and aromas that are intense and complex, not subtle.
As cannabis legalization has spread, once-clandestine terminology like “loud” has entered the mainstream to describe standout strains.
History of Loud
The origins of “loud” as a descriptive cannabis term are hazy due to prohibitionist laws that once surrounded marijuana.
Strains were circulated surreptitiously with imaginative nicknames but little formal documentation.
The earliest known printed mention of loud appeared in a 2005 book describing popular cannabis strains in Amsterdam.
Loud was cemented as part of the cannabis vernacular with rap music in the early 90s/2000s.
Songs frequently glorified smoking “loud” or “loudpack” – loud paired with hydroponically grown buds.
Loud turned up on albums from acclaimed West Coast artists like Snoop Dogg, drawing attention beyond niche cannabis circles.
Cypress Hill’s 1991 self-titled debut also paid homage to memorable strains with odes to Skunk No. 1 and other “loud, stinky, sticky green stuff.”
These early recordings baked loud into the cultural consciousness of cannabis enthusiasts.
Today, loud has mainstream appeal with authorized celebrity brandings like LeBron James’ Lemonade and Khalifa Kush strains.
Legal markets have prompted loud to emerge from the underground as both an affectation of prestige and a mark of discernment.
Branded loud strains are status symbols that also deliver on their promises of flavor, potency, and overall dankness.