What is Wook?
Wook refers to a distinct subculture in the cannabis community associated with the live music scene.
Specifically, the work describes fans of bands like The Grateful Dead and Phish who follow tours across the country.
The term wook arose in the 1990s and derives from “wookies” – slang comparing these free-spirited, shaggy-haired fans to the Star Wars creatures.
Another origin story suggests that wook came from the distinctive wook sounds these enthusiasts make at shows.
Wooks embrace cannabis use and counter-culture. Besides live music, common work interests include psychedelics, art, travel, sustainability, and progressive values.
Wook style tends towards casual, comfortable clothes for dancing at multi-day festivals. Dreadlocks, hoodies, nose rings and tattoos are wook staples.
While often stereotyped, wooks form a passionate community around live music, travel, mind expansion, and cannabis use.
The wook subculture remains an enduring legacy from bands like the Dead.
To wooks, shows are a place for psychedelic drugs, social activism, and letting loose through music and dance.